Dragon Rider’s Dance Has A Store Now!
Well… a store in the process of being built, anyhow! Actually, here’s the whole store right here.
Dipping Into ECommerce
So, I feel like it’s been almost three years since I rage-quit my job at the art gallery to pursue digital marketing instead. In that time, I’ve learned a lot about how to run ads, build SEO, and all that good stuff, but I’ve never done anything with ECommerce beyond playing around with Redbubble… setting up Woocommerce for the online store at said art gallery… and trying to get Etsy integrated with my website for a hot minute… okay! I did have some experience, but, when you look at job postings, everybody wants people with Shopify experience. So, that’s what I’m doing!
I’m also using this as an opportunity to get experience in Google Shopping Ads. Now, I’m really not expecting to sell anything, or even a substantial amount from doing this -if everything gets approved, that is, Google Ads can be kind of stupid when it comes to its policies- but that’s what happens when you let robots run everything. Literally had an ad on Facebook ad rejected because the bot thought I was using it to advertise weapons- it was a picture of Matthias holding a crossbow.
My plan here is to
- Learn how to set up a Shopify Store (pretty much done with this step!), and anticipate questions and problems a client might have (I ran into SO MANY PROBLEMS getting this set up- lots of learning).
- Invest a little bit into running ads, look at data, learn best practices
- …?
- Profit